About Us

🔥 About Us
Born from friendship. Built for fire. Daniel Helten and Ben Rice started this small business in early 2025, it was founded in Williamsburg, Indiana by two work friends who share a love for the outdoors, good conversation, and the simple joy and meditation of gathering around a fire. What started as weekend bonfires and backyard cookouts quickly turned into a mission: to make fire-starting easier, cleaner, and more enjoyable for everyone.
We believe that lighting a fire should be effortless—whether you're camping with family, grilling with friends, or warming up on a chilly evening. That’s why we created the Fire Puck, our signature all-natural fire starter made with beeswax and other eco-friendly materials. It’s safe, reliable, and designed to work in real-world conditions—no chemicals, no frustration.
Today, we offer a growing line of fire-starting products, including bundled firewood, starter kits, and pro packs—all thoughtfully sourced and assembled right here in Indiana. Every product reflects our values: simplicity, sustainability, and the spirit of connection.
Thanks for stopping by. We’re proud to share our passion with you—and we hope our products help spark more great moments around the fire.
– The Fire Pucks Team